This chapter explains the different methods of spreading information across an organization--whether it's by letter or email. It also explains different approaches you should take based on the type of your message. This includes bad-news letters, persuasive letters, sharing good news, offering condolences for a death, and spreading awareness of policy changes.
I will look back at this chapter often in order to know what approach to take when I am writing a professional letter. This will be comforting when I start working in a more professional organization. I will be better recognized as a responsible and diligent person if the way I communicate is educated and efficient.
A phrase, "...remember to appeal to both logic and emotion," (page 70) stood out to me. This is an important concept to remember in writing business or in any other reason for communication. As people we look at issues both with our minds and with our hearts. Some people weigh more on one or the other, so to be safe we should appeal to both as we communicate.
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